What is OTT Software? OTT software, which stands for “over-the-top,” refers to the streaming media content that has been made more readily available over the internet within the past years. These streaming services bypass traditional services we’ve been used to, such as cable or satellite tv. OTT platform services are online solutions that act as hosts for online and on-demand content visible over the internet. Professional broadcasters, for example, are able to use these platforms as a quick ...
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OTT software, which stands for “over-the-top,” refers to the streaming media content that has been made more readily available over the internet within the past years. These streaming services bypass traditional services we’ve been used to, such as cable or satellite tv. OTT platform services are online solutions that act as hosts for online and on-demand content visible over the internet. Professional broadcasters, for example, are able to use these platforms as a quick and efficient way of delivering their digital content to a large audience.
OTT software comprises a host of tools, applications, and services that enable content creators and publishers to distribute OTT media and monetize it. They will usually not require users to purchase or install any additional type of hardware. Besides video and television streaming, these software tools may also support other communications or media services delivered over the internet (e.g. VolP, OTT messaging).
Streaming has become an incredibly popular way of streaming television and music. They offer users the choice to create online profiles and use a wide search engine as well as staying up to date with the latest releases. Netflix presently represents the largest provider of OTT services and may be among the most well-known services, but the number of quality options is proliferating.
OTT software and media streaming platforms provide some or all of the following features:
Complete OTT solutions comprise content delivery and streaming service optimization, video hosting, advertising or subscription-based monetization management, and developer tools for ensuring smooth delivery to various platforms, or proprietary hardware.
Some important factors to remember before choosing an OTT software include:
Platform integration: Some users may be using these software tools with intentions of integration with certain platforms such as Zoom. If you plan to integrate, be sure the software product is compatible.
Technical support: Some of the OTT software products may not be as user-friendly or straightforward, but with the right technical support, users can be walked through the platform to assure efficiency. Be sure the product will assist you in case there is a steep learning curve or any other issues arise down the road.
Live-streaming: If you are looking for a product to assist in live-streaming, be sure the software tool will be reliable. Slow download times and inconsistency are things you would want to avoid, especially if your feed is live with little to no time to correct. Research user’s reviews on using the services as a live-streaming platform prior to deciding.
OTT products typically offer a free version with limited features. Some vendors charge per video minute, while others have monthly subscriptions. Look for standard plans to be around $50-$300 per month, with the highest being over $300 monthly. Paying by the minute will be around $2 to $5 per minute. Most products include a free trial.
