Question 1

What is Adobe Analytics?

Accepted Answer

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Question 2

What are Adobe Analytics's top competitors?

Accepted Answer

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Question 3

What is Adobe Analytics's best feature?

Accepted Answer

Reviewers rate Pageview Tracking highest, with a score of 8.9.

Question 4

Who uses Adobe Analytics?

Accepted Answer

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).