Name: Voyado
Rating: 3.7 (24 reviews)
Author: Voyado

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Image Recognition

Version Control

Development

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Workflow

Enterprise

Accounting

Anti-Money Laundering (AML)

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Converged Network Adapters (CNAs)

Custom Software Development Services

Data Integration

Data Privacy Management

Database Load Balancing

Density-Optimized Servers

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

Migration

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

NoSQL Databases

Privileged Access Management

Release Management

Server Management

Tape Storage

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Experience Management

Customer Journey Mapping

Digital Experience Intelligence

Digital Rewards

Email Marketing

Marketing Automation

Mobile Advertising

Press Release Management

Product Information Management (PIM)

Product Intelligence

Social Media Management

Survey & Forms Building

Tag Management

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Headless eCommerce

eCommerce Analytics

Sales

Animation

Computer-Aided Design (CAD)

Construction Workforce Management

Loan Servicing

Patient Engagement

Vertical-Specific

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### Customer Segmentation
Users consistently highlight Voyado's customer segmentation as a standout feature, emphasizing its ease of use and effectiveness in targeting specific customer groups. The tool's ability to segment customers, build targeted email campaigns, and create automated flows based on customer behavior receives high praise across reviews. Customers appreciate the valuable insights gained from segmentation, which enhances their CRM efforts and contributes to a positive customer experience. The intuitive interface, coupled with the team's responsiveness and support, further solidify Voyado's reputation for strong customer segmentation capabilities.

### Loyalty Programs
Users consistently praise Voyado's loyalty program features for enhancing customer loyalty and communication effectiveness. The platform's ability to segment customers based on their journey and run loyalty programs smoothly has garnered positive feedback. Customers appreciate the ease of use and the support provided by Voyado's team in implementing loyalty initiatives. Loyalty programs seem to be a strong suit for Voyado, with users expressing satisfaction with the program's performance and impact on customer engagement.

### Customer Experience Enhancement
Users widely appreciate Voyado's prowess in enhancing the customer experience. The platform's AI-powered capabilities, coupled with its user-friendly interface and robust segmentation tools, enable businesses to tailor interactions with customers on an individual and scalable level. Reviewers consistently highlight how Voyado's customer experience enhancement features contribute to creating a positive and personalized experience for customers. The team's dedication to optimizing the platform for each company further underscores the value that users place on Voyado's customer experience enhancement capabilities.

### Marketing Automation
Opinions on Voyado's marketing automation capabilities are mixed among users. While some appreciate the ease of use for segmentation, email building, and automated flows, others find it challenging to modify existing automations without losing valuable data and statistics. The platform's automation features seem to offer a balance of user-friendly functionalities and room for improvement, particularly in terms of flexibility and speed.

### Email Communication
Users consistently highlight Voyado's email communication capabilities as a key strength. The reviews emphasize the simplicity and user-friendliness of the email automation tool, making it easy to send out targeted emails and automate responses. Customers appreciate the system's ability to segment users effectively and create personalized email flows, enhancing the overall customer experience. The intuitive interface and quick response times from the support team further contribute to the positive user sentiment towards Voyado's email communication features.

### Enhanced Communication Tools
Users appreciate Voyado's enhanced communication tools for their ability to facilitate ad hoc customer communication, automate flows based on customer behavior, such as onboarding and personalized recommendations, and conduct NPS follow-ups. The platform's streamlined processes for sending emails and sharpened targeting capabilities have garnered positive feedback, indicating that Voyado's enhanced communication tools are a valuable asset for optimizing digital communication strategies.

Highly customizable: Many reviewers have praised the platform's high level of customization options. Users found it easy to adjust their merchandising strategy based on business goals, resulting in a flexible and personalized experience for customers. Additionally, users appreciated the ability to integrate with specific product taxonomy and catalogue structures, making it highly extensible.

Easy-to-use interface: Reviewers have consistently highlighted the platform's simplicity and user-friendliness. The application was deemed easy to use with simple navigation and flexible options, allowing for smooth integration into e-commerce sites. Users also appreciated the tab feature that made it easy to manage agreements that needed approval.

Increased conversion rates: Several reviewers have cited increased conversion rates as a result of using Apptus eSales' machine learning applied to search listings. The front-end visual presentation of products adhered to best practices utilizing proven UX/UI guidelines that drove click-through and conversion rates higher than other products in the market. Additionally, users found behavioral data in real-time behavior and sales history cool features enabling tailored experiences for customers.

Limited Customization: Some reviewers have expressed dissatisfaction with the limited customization options offered by Apptus eSales. The platform only supports 100% customization, which may be a limitation for some users.

Slow Loading Times: Several reviewers have noted that the loading times between screens can be slow and impact the user experience. These delays have been frustrating for some users.

Poor Customer Service: A few reviewers have reported delayed customer service response times, causing frustration. This issue has been mentioned more than once in reviews of Apptus eSales.

Apptus eSale Voyado, now with Apptus since the late 2021 acquisition, operates and develops a data-driven SaaS platform within Marketing Automation, CRM and Loyalty and Product Discovery. The tool is for retail and e-commerce companies and helps to personalize communication and customer experiences.

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Voyado
Formerly Apptus eSales

Overview

What is Voyado?