Name: Piano Audience
Rating: 8.8 (4 reviews)
Author: Piano Software

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

Development

AI Document Creation

Business Intelligence (BI)

Collaboration

Communications Platform as a Service (CPaaS)

Enterprise Resource Planning (ERP)

Quality Management

Traceability

Enterprise

Accounting

Cash Flow Management

Investor Relations

Payment Orchestration

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Blockchain Analysis

Bug Bounty

Business Rules Management

Cloud Storage

Data Integration

Deception Technology

Electronic Data Interchange (EDI)

Event Monitoring

Fraud Detection

Graph Database

Integration Platform as a Service (iPaaS)

Load Balancing

Mobile Device Management (MDM)

Network Function Virtualization (NFV)

Network Performance Monitoring

Rack Servers

Security Analytics

Security Awareness Training

Security Validation

Storage Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Computer-Assisted Translation

Content Management

Customer Journey Mapping

Email Marketing

Marketing Automation

Product Information Management (PIM)

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Interactive Whiteboard

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales

Microsegmentation

Security

Agriculture

Card Management

Computer-Aided Design (CAD)

Dealer Management

Medical Scheduling

Patient Engagement

Restaurant Management

Spreadsheet

Tour Operator

Travel Agency

Vertical-Specific

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Piano DMP presents customer data as immediately available for segmentation and targeting.
It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.

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Customer Data

Likelihood to Recommend

Piano Software

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Piano DMP 2022-04-20 06:57:08

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Piano Audience
Formerly Cxense / Piano DMP

Overview

What is Piano Audience?