Item: Campaign Monitor by Marigold
Rating: 8
Author: Nathan Littleton

Overall Satisfaction with Campaign Monitor by Marigold

Use Cases and Deployment Scope

I run an email marketing agency and use Campaign Monitor for client campaigns. It offers an easy way to create campaigns and allow clients access also. Including historic clients we don't work with anymore, we have around 40-50 sub accounts. The agency version of the product suits this well and the user interface has developed to be very nice to use.

Pros and Cons

Pros

Deliverability generally seems very good
User interface is excellent and one of the main reasons I use it for clients who haven't used email marketing much before. Compared with MailChimp, for example, it's much easier to use.
Straightforward and easy to use email builder
Good reporting

Cons

I'd prefer a central contact list with tags, rather than multiple lists. I can have one person on 5 lists and that counts as 5 subscribers.
While the email builder is very good, I'd prefer more customisation options.
Updates they make are good, but are perhaps a little slow.
I'd like better mobile compatibility. I get that might not be possible for the email builder (although aiming for that would be great) but for lists, reports etc there's no reason that shouldn't be mobile-compatible or have a mobile app.

Return on Investment

A big chunk of my business is built through it, so it's definitely had significant positive impact on revenue
Ease of use means I'm not spending huge amounts of time teaching clients how to use it.

Usability

Usability is probably the best of all the EM apps I've used and is the main reason why I use it for clients. I mentioned earlier in my review that updates can be a little slow, but if that's because they're considered with their updates to make sure they fit with overall usability, I'm OK with that.

Alternatives Considered

Intuit Mailchimp, MailerLite, ActiveCampaign, Constant Contact and ConvertKit

UI and usability are much better than all of them. While others offer tags which is my preferred method of list management, they're severely lacking in usability.

Key Insights

Do you think Campaign Monitor by Marigold delivers good value for the price?

Yes

Are you happy with Campaign Monitor by Marigold's feature set?

Yes

Did Campaign Monitor by Marigold live up to sales and marketing promises?

Yes

Did implementation of Campaign Monitor by Marigold go as expected?

Yes

Would you buy Campaign Monitor by Marigold again?

Yes

Other Software Used

WordPress, Elementor, Zapier, Jotform

Likelihood to Recommend

For most businesses who use email marketing already, or haven't used it before, Campaign Monitor is a great app. If you need more advanced automations or tie-ins with other tools as part of your automations, it's a little limited. I like that you can use the app in full and pay-per-campaign. For some businesses who don't send often, that'll be a big plus point not offered by other apps.

Campaign Monitor by Marigold Feature Ratings

Comments

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A brilliantly easy to use email marketing tool that's particularly good for agencies.