Experience with Iterable
October 31, 2024

Experience with Iterable

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Iterable

We attempted to use Iterable for advanced notification messaging. Additionally, it was implemented for email and text marketing.

Pros

  • Initial onboard team was kind and accommodating
  • Basic workflows
  • Basic segmentation

Cons

  • Poor and buggy functionality for advanced workflows
  • Lack of advanced segmentation
  • Email marketing basics are non-existent (subscription center for example)
  • Iterable has been a complete sunk cost for us
Iterable was unable to perform our primary use case of advanced notifications based on segmentation and criteria. It was a complete sunk cost and a huge loss to our business.
Iterable did not achieve this for us.
We thought Iterable provided the advanced features we needed but it did not.

Do you think Iterable delivers good value for the price?

No

Are you happy with Iterable's feature set?

No

Did Iterable live up to sales and marketing promises?

No

Did implementation of Iterable go as expected?

No

Would you buy Iterable again?

No

For basic workflows and organizations that want to add some slightly upgraded features Iterable is great. For advanced workflows it falls short.

Iterable Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
A/B testing
5
Mobile optimization
5
Email deliverability reporting
5
List management
4
Triggered drip sequences
5
Dashboards
5
Standard reports
5
Custom reports
5
API
4
Role-based workflow & approvals
4
Customizability
4

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