Best Social Media Management Tools 2025
Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.
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All Products(1-25 of 230)
- 1579 Reviews and RatingsZoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, ...
- 2
Agorapulse
558 Reviews and RatingsAgorapulse is a social media management tool that aims to help mid-sized businesses and agencies better manage their Facebook, Twitter, TikTok, Instagram, LinkedIn, and YouTube activity.This social media management tool allows users to post content, engage with their community, and download ... - 3
Hootsuite
1235 Reviews and RatingsHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid ... - 4
Sprout Social
583 Reviews and RatingsSprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, ... - 5
Emplifi Social Marketing Cloud
188 Reviews and RatingsBrands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community ... - 6
Khoros Social Media Management
300 Reviews and RatingsKhoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact - 7
Birdeye
218 Reviews and RatingsBirdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets. - 8
Publer
51 Reviews and RatingsPubler is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and ... - 9
Vista Social
33 Reviews and RatingsVista Social is a social media management platform that offers features such as schedule of content, managing conversations through a universal inbox, managing reviews, social listening and reporting. - 10
Buffer
394 Reviews and RatingsBuffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day. - 11
Loomly
25 Reviews and RatingsLoomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, ... - 12
Sprinklr Social
177 Reviews and RatingsSprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and ... - 13
Wrike
1647 Reviews and RatingsWrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures. - 14
Sendible
50 Reviews and RatingsSendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time. - 15
HeyOrca
13 Reviews and RatingsHeyOrca is a solution that allows an agency’s clients to review and approve upcoming social media content. The vendor aims to help agencies save time by moving away from using spreadsheets and docs to communicate and obtain approvals from their clients. With this solution, no logins or spreadsheets ... - 16
Scrile Connect
5 Reviews and RatingsScrile Connect - a white-label solution to create one’s own community platform for monetization of private content. It is a SaaS solution that has built-in features for a paid subscription platform for content creators and their managers.It boasts an easy-to-use admin dashboard that lets teams edit ... - 17
Constant Contact Lead Gen & CRM
672 Reviews and RatingsConstant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce.Multi-Channel Campaigns- Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across ... - 18
Later Social
105 Reviews and RatingsLater (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest. - 19
Oktopost
41 Reviews and RatingsOktopost empowers B2B enterprise and mid-market companies across Tech, Financial Services, Healthcare and other sectors to adopt a data-driven approach to social media marketing.Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify ... - 20
SocialPilot
21 Reviews and RatingsSocialPilot offers a centralized platform for managing different social media channels and publishing across the channels simultaneously. According to the vendor, SocialPilot's foremost features include analytics and reporting, along with team collaboration and client management. These features ... - 21
monday marketer
102 Reviews and Ratingsmonday marketer empowers marketers and creatives to plan, execute and optimize impactful marketing initiatives in one place. From strategic planning, and digital asset management to launching effective campaigns, customize your entire workflow to any project management style. - 22
Brandwatch
153 Reviews and RatingsBrandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend. - 23
Echobox Social
106 Reviews and RatingsEchobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement ... - 24
eClincher
17 Reviews and RatingseClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:advanced ... - 25
PromoRepublic
27 Reviews and RatingsPromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. Their products allow users to distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and ...
Learn More about Social Media Management Software
What areSocial Media Management Tools?
Social media management software (SMMS) is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that displays engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients.
Tools that specialize in social media customer service will provide a shared inbox where employees or service reps can view all customer interactions and inquiries across social channels. This provides businesses with a unified view of customer engagement with their brand online.
There are both social media point solutions, such as social media monitoring, publishing, customer care, marketing, or analytics and larger SMMS suites available in the market. Companies have the choice of using more than one point solution to manage their social media activities or investing in a more comprehensive social media management platform.
Social Media Management Software Features
Though products have different strengths, most social media management suites include at least basic features around:
- Social listening (identifying brand mentions)
- Scheduling and posting content to multiple channels
- RSS feeds
- Responding to customer inquiries
- Running social marketing campaigns
- Analytics to measure social engagement
- Reporting to measure social campaign performance
Companies leverage social media channels in different ways. Businesses may be using social platforms for reputation management, customer service, customer advocacy programs, collecting product feedback, and market research. Here are five key social media use cases, with the relevant feature sets.
Social Media Monitoring
Social media platforms contain a vast amount of information about individuals’ behavior and online activity. Conversations happen among your customers and potential customers “in the wild” on these platforms. Many companies use a social media monitoring tool for social listening. This means tracking brand mentions and competitor activity.
Social listening helps businesses discover more about their target market. It can also help them understand customer expectations and employee sentiment, and provide ideas for product development.
Features related to social media listening include:
- Ability to filter out spam/noise
- Boolean keyword searches
- Sentiment analysis
- Competitive analysis
- Broad channel coverage
You can find tools with a focus on social media monitoring here.
Social Media Publishing
Many companies use social media to communicate with customers and leads. Along with text-based posts, many businesses publish content relevant to their target audience on social platforms. Different social channels are also prime real estate for advertising or retargeting campaigns. All of these activities provide companies with a social way to connect with current and future customers.
Features related to social media publishing include:
- Content planning and scheduling
- Content libraries
- Audience targeting (e.g. by location or demographics)
- Content optimization
- Content suggestion engine
- Workflow management
- Compliance management
You can find tools with strong social media publishing features here.
Social Media Customer Service
More and more customers, both B2C and B2B, expect to resolve issues via social media. In response, many companies run social customer care programs using these tools.
Features related to engaging with customer issues on social media include:
- Automated routing and prioritization
- Customer interaction histories
- Integration with helpdesk platforms
- Shared inbox for inquiries across social platforms
- Assign agents to respond to an inquiry
- Bulk actions
You can find tools with strong social media customer service features here.
Social Media Marketing
Some companies integrate social media into their overall marketing strategy. Those that do will need an additional set of marketing capabilities. Simply scheduling content won’t be enough. A key set of capabilities that are essential to running an integrated social media marketing strategy including the planning, execution, management, and analysis of cross-channel campaigns.
Features related to social media marketing include:
- Ability to find and engage influencers and advocates
- Customer profiling
- Ability to curate UGC from social channels
- Social campaign creation and management
- Gamification capabilities (e.g. contests, apps, sweepstakes, quizzes)
- Ability to discover and engage with prospects
- Ability to manage and optimize paid social media posts
You can find tools with strong social media marketing features here.
Social Media Analytics
Companies with comprehensive social media programs will want to measure and optimize the performance of their social activities.
Features related to social media analytics include:
- Social engagement metrics (e.g. likes, shares, retweets, clicks, etc.)
- Ability to track paid and organic social efforts
- Ability to measure ROI
- Marketing attribution
You can find tools with strong social media analytics here.
Social Media Management Tools Comparison
An important part of picking the best SMMS tool for your business is understanding how well a particular product supports your use case. To help you assess what type of social media management tool to invest in, consider these five key factors:
- Does your business need a social media point solution that focuses on one of these five use cases: monitoring, publishing, customer care, marketing, or analytics? Or does your organization need an integrated SMMS suite that addresses two or more of these areas? If your business only needs a tool for one of these activities—like social publishing or listening—a point solution may be ideal. However, if you’ll need advanced features in more than one of these areas, a comprehensive SMMS suite will likely be a better investment. This will also be the case if you are planning to integrate your social media activities into your overall marketing strategy.
- Some Local Marketing Software vendors ]offer hyper-local social media management solutions. These tools allow brands to populate RSS feeds to hundreds or even thousands of social media profiles, allowing their SMB partners to create social media posts that are targeted to their local markets. Wherease many larger social media management solutions are tailored to brand-level needs, these tools are ideal for users with highly localized target markets.
- Will your employees primarily be accessing the social media management software via desktop, or do they prefer to use mobile applications? Many SMMS vendors now offer mobile compatibility. Make sure you purchase a tool that allows your team to access the tool from mobile devices if that’s what they are used to doing.
- The ability to integrate with the rest of your marketing tech is another critical factor to consider. For many businesses, integrating their social media management tool with their CRM or marketing analytics software is critical for tracking things like marketing attribution across digital channels. Before purchasing a new tool, check with the vendor that the product you’re considering will integrate with other software you have.
- Usability is an obvious, but still highly important thing to consider. Even if the SMMS platform you purchase has incredible features, it won’t help you achieve your social marketing goals unless it can be easily adopted by the rest of your team. Software demos and free trials can be a great way to assess how well the user-interface works and how easy it will be for your employees to learn how to use.
Social Media Management in Enterprises
The social media management platforms that encompass multiple use cases are some of the best-suited tools for larger enterprises. Advanced analytics and reporting and APIs for integration with third-party software are especially crucial features for enterprises.
Enterprise-level platforms also offer more:
- Scalability
- Governance
- Permissioning / team collaboration
- Shared asset libraries
- Access security
Social Media Management Tools for Small Business
Smaller organizations typically don’t require the same level of security and team management. It may also be less important for small businesses to have one central SMMS tool for everything. Larger, enterprise-grade suites may also be financially out of reach for many SMBs.
For small businesses that are working with a tight marketing budget, starting out with a few free tools might be the best first step. This allows you to assess how well a specific tool meets your business needs before investing in additional or advanced capabilities.
Pricing Information
Social media management tools are priced based on a variety of factors. These include:
- number of brands that need to be managed
- number of profiles managed
- number of users
- range of features available
Prices vary widely based on these factors. There are point solutions with basic features available for free, but most free options won’t cut it if you want to coordinate your social strategy across multiple social media sites and profiles.
Small businesses can count on paying around $100/mo. for an SMMS tool. This tier usually includes at least 10 profiles and a handful of users. Large enterprises may spend a few thousand dollars per month for a more comprehensive platform. For more information about pricing for larger SMMS suites, contact the vendor directly.